“I Love New York” (stylized as “I ❤ NY“) is a slogan, logo, and song that form the basis of an advertising campaign developed by the marketing firm of Wells Rich Greene. The campaign was commissioned by the New York State Department of Economic Development in the 1970s to promote tourism in the state, particularly in New York City, which was facing high crime rates and near bankruptcy at the time.
The logo was designed by renowned graphic designer Milton Glaser in 1976 in the back of a taxi. The original drawing is held in the Museum of Modern Art in Manhattan. The logo consists of the capital letter “I”, followed by a red heart symbol, and then the capital letters “N” and “Y”. The heart symbol in the logo has a small black spot that symbolizes the World Trade Center site, approximating its location on lower Manhattan Island.
The font used in the “I Love NY” logo is very similar to a rounded slab serif called American Typewriter, which was designed by Joel Kaden and Tony Stan in 1974. This font is commercially available and can be purchased and downloaded for use.
There is another fan-made font called Typo Slab Irregular which is 100% free has some similarities with the logo.
The “I Love NY” campaign has been highly successful and the logo has become an iconic symbol of love and pride for New York. It is widely distributed and imitated around the world, and its simple construction has been used to express love for many other destinations.
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Download the I Love New York Font
| Font | Designer | Match to the original | Licence | Get it |
|---|---|---|---|---|
| American-typewriter TTF | Digitized data (c) Copyright 1997 E+F Designstudios | Fan-made replica | Licence not stated in the file | Download |
| TypoSlab-Irregular OTF | Typeface © StudioTypo. 2015. All Rights Reserved | Fan-made replica | Commercial — all rights reserved | Download |
Licences differ per font — check the licence column above before using one commercially. Font licences cover the file only; names, logos and characters remain trademarks of their owners.
Frequently asked questions about the I Love New York Font
Is the I Love New York Font free to download?
Yes. American-typewriter and TypoSlab-Irregular are free to download on this page. Check each designer's terms before commercial use.
Is this the exact font used for I Love New York?
Not exactly. The original lettering was custom drawn or is not publicly licensed, so the fonts here are close recreations. American-typewriter is the nearest match we have found.
Can I use the I Love New York Font commercially?
Treat that as two separate questions. The font file needs a licence that permits commercial use, which is set by whoever made it. Separately, the brand name, logo and characters are trademarks, so recreating a logo can infringe even with a properly licensed font. For merchandise or client work, check both.
How can I preview the I Love New York Font with my own text?
Type anything into the generator on this page and it renders instantly in the real font file, then exports a transparent PNG. Nothing you type leaves your browser. Our font generator at https://whatfontfinder.com/font-generator/ does the same across the whole library.
What file format is the I Love New York Font?
You will get TTF and OTF files, which install on Windows, macOS, Linux, and work in Photoshop, Illustrator, Canva, Figma and Cricut Design Space.
What if I am not sure which font an image uses?
Upload the image to our font identifier at https://whatfontfinder.com/font-identifier/. It compares the letter shapes against a full Google Fonts index and this site's own library, entirely inside your browser.